GRAB TET HOLIDAY 2021
Being apart of a new year campaign, early this year, Grab has launched a new key visual which combining between traditional and modern style. The KV reflects stories of all Grab’s services including: Grab Bike, Grab Moca, Grab Food, Delivery Service…. in a delightful mood and tone. The challenge for us is how to feature multiple stories in a single layout and make it be an outstanding visual among variety ads during this festive season.
Client: Grab Vietnam
Agency: Nomades
Creative Director: Nguyễn Thiên Ngân
Art Director: Hải Dương
Illustrator: Hải Dương, LuongDoo
Account: Sake Lê
Idea Sketching:
We played with three different concepts for this KV.
The first one focuses on a funky buffalo, which representing for this year zodiac sign. All the new year’s activities that Grab celebrates together with their consumers, happen around the buffalo.
The second one uses isometric style to describe in details all energetic activities of Vietnamese during Tet holiday.
The third one uses playful illustrations in such a unique way to bring out the harmonization between brand’s characteristic and a warm message that they want to deliver to their consumers this year.
Merchandise
The KV has been adapted to other materials for print such as poster, backdrop, lucky envelop, t-shirt, tote bag, and digital materials for in-app usage as banner and social content during TET and Grab’s annual charity early this year.
